Marketing in a Dynamic Economy

COVID-19 has quickly and significantly impacted how we conduct business. Marketing and communication strategies must evolve and change to ensure consistent and effective connection with our audiences and clients. Too often during challenging times, companies reduce their investment in marketing activities. During previous recessions, businesses that continued to invest in marketing experience growth in their businesses while those that cut back their marketing budgets saw a decrease in sales. Marketing in an economic state of turbulence and uncertainty can be challenging.

In this webinar, Graycor Vice President of Corporate Development Brian Gallagher discusses how you can lead your organization to leverage the dynamics of a down market and become an even stronger competitor.

To view the article that accompanies this webinar, 

© 2020 by AOE. 

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